Getting Good at Promoting Your Freelance Business
Self-promotion is hard work. As a freelancer, you will go on more job interviews, meet more people, hand out more business cards, and make more job-related phone calls than you would with almost any traditional full-time writing job.
I have a theory that this is one of the main reasons why most writers take full-time employment. Once they are employed, they no longer have to interview for jobs and sell themselves to potential employers – at least not until they want to or need to leave their current job for another full-time position.
I don’t enjoy interviewing for jobs anymore than the average person. But, in my pursuit of a vibrant freelance career, I’ve been on hundreds. Motivating me throughout the tedious, time-consuming process was one powerful desire: to be self-employed.
This desire was paramount at a very early stage in my freelance career. Despite my naturally introverted personality and comfortable wallflower behavior, I willed myself to become an open, vibrant person in interview after interview with potential clients.
But being a professional interviewee is another one of many skills writers need if they want to sustain long and prosperous freelance careers. They also need to develop several other skills as they hone the fine art and science of selling themselves – because it will be something they have to do a lot.
On my blog and in my Freelance Writing Secrets Revealed eCourse, I’ll share insights on how I have successfully marketed my freelance writing services to a wide range of clients over the years.