Are you one of the lucky few thousands attending the Content Marketing World conference in Cleveland Ohio for the next three days — steeping your mind in the latest ideas, methods, and examples of all things related to content marketing?
Or, like me, are you watching from the sidelines?
Well, I discovered being on the sidelines doesn’t mean being left out of the knowledge sharing. I did a little pre-event research to see what I’m missing.
For this exercise, I perused the conference schedule, picked which sessions I would attend if I was there, and researched the speakers. And I scored! I found some interesting insights — including knowledge that will likely be shared from today’s speakers (along with yesterday’s workshop selection). Note: I’ll continue my investigation tomorrow, so stay tuned.
Here are my picks.
Tuesday, Sept. 8th
Content Creation Management Workshop
If I were in attendance at the first half-day workshops at Content Marketing World, I would have chosen the Content Creation Management workshop presented by Robert Rose. My research into Rose netted some major scores. Check out these goodies:
Wednesday, Sept. 9th
10:45 – 11:30 — How Insane Honesty Can Take Your B2B Story to the Next Level
Here’s an interesting article I found related to Doug Kessler’s talk.
11:45 – 12:30 — The Content Wheel: Sustaining Momentum with Greater ROI While Punching Unicorns in the Face
Here’s an interesting article I found related to Jay Acuzo’s talk.
12:30 – 1:30 — Data-Driven Content Marketing: How to Get There Fast, Now
Here’s an interesting article I found related to Pawan Deshpande’s talk.
2:30 – 3:15 —A Powerblogging Strategy to Catapult Your Business
Here’s an interesting article I found related to Rich Short’s talk.
3:30 – 4:15 — Content, Where it Counts: Enabling Great Sales Follow-up Conversations to Create More Pipeline and Close More Deals
Here’s an interesting article I found related to Tim Riesterer’s talk.
Note: I fully appreciate that there is much more to attending an industry conference than just gaining knowledge — like networking, connecting, interacting (drinking, dining, exaustion, and sleep depravation). But we all can’t get to every conference every year. That doesn’t mean we can’t learn, too!
So which sessions would you attend if you were at Content Marketing World? Can you find any interesting insights to share from the sidelines! Let us know in the comments.
Also learn all about how freelance writers can find better clients and make more money in the fast-moving world of content marketing in the Content Marketing Masterclass for Freelancers.