Content Marketers are Looking for Writers with Particular Skills — Including Total Immersion — to Produce All of Their Content
As you can probably imagine the dialogue surrounding the evolving world of Content Marketing is extensive.
One of the key issues within the conversation is the production of all of the content that companies need to compete in this dynamic new marketing world. (In other words: How are they going to produce it all?)
In the conversation last week, one piece of advice caught my attention. An expert in Content Marketing advised Content Marketers to hire writers with “their head in the game.”
I wondered what he meant by this statement. According to an online dictionary, having your head in the game means:
“Concentrating, fully immersing yourself, and putting all of your energy into something.”
I think that as freelancers we definitely need to do this — and not just because thousands of Content Marketers will read that suggestion and put it on their to-do list when looking for writers. But because it will be a way to compete and become a serious contender in this discipline.
So what do you think? How can we make sure that our head is in the game?
I came up with this list of four points as a starting place. Please add your thoughts in the comment section and we’ll flesh this out together.
1. Understand all of the moving parts of Content Marketing.
While it has many of the same aspects as traditional brand marketing, Content Marketing is its own unique discipline with a complex, multi-dimensional structure.
What’s more, it is rapidly evolving and changing as it develops. Further, individual companies have their own take on what Content Marketing means to them.
To keep up in this evolving world, freelancers should understand the essential elements of the art and science of Content Marketing. Then remain flexible to move and grow with the discipline as it takes on new forms and functions.
2. Speak the language.
Some writers are opposed to industry jargon. But, in fact, jargon is useful, in that it’s a form of shorthand. People working in a business sector can use words and phrases to rapidly and easily express ideas and get new points across.
Not surprisingly, Content Marketing has its own set of words and terms. Freelancers need to know this nomenclature, including both the meaning of the words and the intention behind them — so they can speak the language when competing for Content Marketing jobs.
3. Know the niche.
Niche is a word that some freelancers love and others loathe.
Personally, one of the reasons I got into freelancing is for the variety. I didn’t want to be confined to writing about one topic over and over. I wanted to be free to write about many topics.
However, the world has a way of sending you down a particular path. My career led me to where I found the greatest need for my services. The first sector was healthcare. The second was software. (I’ve even written for companies that sell healthcare software.)
However, I have also written for over a dozen other industries, like retail, insurance, and demographics.
I think today more than ever before, marketers want writers to understand their particular industry niche.
I’ve accepted this fact — and I have narrowed the scope of my search for Content Marketing jobs to the areas I know best.
I’m happy to report that it’s working!
Today, I think being niche-oriented will open more doors than being an omni-niche-writer (even though you and I both know that we can adapt our writing skills to nearly any topic).
4. Study the industry.
The smartest businesspeople share several common traits. One of them is that they are life-long students.
There is no replacement for becoming a student of a new business sector that you want to conquer. And, for freelance writers, Content Marketing is a business sector worth mastering.
This discipline is already big — and it’s only going to get bigger. And as the name implies, it revolves around the creation of content.
Can you think of a better place for a freelance writer to be today?
What are your thoughts on this discussion?
What do you think the writer meant when he said that Content Writers “need to have their heads in the game”?