I Recently Found a Job Ad Posted by My New Client — What Would You Do?
What would you do if you had just landed your first new freelance client in several years — and then you found the company had posted this job ad?
Seeking Senior Marketing Manager
We are seeking a highly motivated and innovative senior marketing manager with a desire to be a part of a fast growing local technology company. The successful candidate will have a background in marketing a technology firm, have good cross-industry knowledge and possess great communications skills. The following are typical activities and responsibilities:
- Manage and coordinate all marketing, advertising, and promotional staff and activities
- Manage events from selection to campaigns around each, including company sponsored, partnered and industry events.
- Conduct market research to determine market requirements for existing and future products
- Analyze customer research, current market conditions, and competitor information
- Develop and implement marketing campaigns for new and existing products
- Manage the productivity of the marketing campaigns
- Generate ideas for, and help in the creation of, white papers, case studies, and other thought leadership content
- Work with partners to develop collaborative marketing campaigns and communications
- Monitor, review, and report on all marketing activity and results
- Provide input to and manager components of the marketing budget
- Deliver marketing activity within agreed budget
- Liaison with media and advertising
Would you freak?
Because I totally freaked.
This was my first new client in over five years — after five years of working for a single company.
I had just broken through a huge barrier — and now I was sure this company would soon no longer need my services.
This bullet point bothered me the most — “Generate ideas for, and help in the creation of, white papers, case studies, and other thought leadership content” — because that’s what I was doing for them.
Changing Roles Often Change Freelance Opportunities
I wasn’t over-reacting.
I had lost clients this way before.
Several times, while working for companies, they would hire a new person in marketing, and then no longer need me.
It’s a common experience in the life of a freelancer — and one of the leading ways we lose clients, along with companies going out of business and companies being bought out by other companies.
Another way I’ve lost clients, is when the person who hired me leaves the company and a new person takes over their position. Sometimes the new person has their own freelance writers who they want to hire instead of me.
However, I’m proud to report that at one company, I made it through three VPs of Marketing over four years!
Changes Within Companies Often Impact Freelance Longevity
But you never know what changes in a company — that have absolutely nothing to do with you and the quality of your work — impact your ability to continue freelancing for companies.
I’m sure internally companies are always weighing the value between hiring a content writer and continue to outsource writing projects to us.
But now, I so did not want to lose my brand new client.
But what could I do?
I couldn’t ask them not to hire a new senior marketing manager and I couldn’t offer myself up for the position. I’m a career freelancer.
All I could do is wait to see what happened.
Luckily, I didn’t have to wait long.
Last Thursday, I was talking to the VP of Marketing (who hired me) about one of my projects.
He said, “Come into the office next Tuesday to discuss it further. You can meet Lisa, our new Senior Marketing Manager, who you’ll be working with directly.”
As you can imagine, I breathed a sigh of relief.
Have you ever lost a freelance client after they hired new people in marketing?